What you’re really asking is if you’re missing out on potential business without storefront window graphics? Can you get more people to visit your business and make purchases? In short, will window graphics pay for themselves?
Since we don’t know much about your business, we can’t say “Yes”. What we can tell you is how businesses like yours use graphics to great effect.
Getting People Interested in Your Business
Shoppers are faced with so many buying options today-there are dozens of stores selling the same products, and it can be nearly impossible to tell businesses apart.
That’s where your signage comes in. A FedEx survey (yes, the courier company) found that nearly 8 out of 10 American consumers will visit a business if its signage appeals to them. In other words, if your custom window graphics make the right impression, you can entice more shoppers to visit your business.
Encouraging People to Make Purchases
Every business owner is looking for the silver bullet to grow sales. While window decals may not be the perfect silver bullet, they certainly can help you drive sales. The survey mentioned above found that nearly 7 out of 10 people are persuaded by signs to make a purchase.
That’s why it’s essential for you not just to design attention-grabbing custom window graphics but one that helps you convert. Little things can make a difference, such as having a clear call-to-action and even using a readable font (not something swoopy and cursive).
Make Your Business Memorable
There are over two million billboards in the U.S. today, which means you probably pass by at least one or two every day in . Do you rush to buy from the business that’s advertising them every time you see them? Probably not.
Just because signage isn’t contributing to a sale every time does not mean it’s ineffective. Repeat exposure to a billboard helps build top-of-mind recall with customers and a favorable impression of the brand.
Window graphics achieve the same thing for your business. They may not promote sales all the time, but they will still get your business noticed (which can encourage sales in the future).
Window Decals Pay for Themselves
Vinyl window graphics for businesses hit the sweet spot of price and performance. They don’t cost much to install, with even the largest ones coming in at under $1,200 (smaller ones cost considerably less).
You’ll pay nothing every month to install window graphics for your business (unlike billboards), they require no maintenance, and you can remove them quickly.
Should You Get Window Graphics for Your Business?
And so we come back to the original question: should you get storefront window graphics for your business? Graphics are one of the easiest, most inexpensive ways of turning your windows into free advertising for your business. They can also help you improve privacy and reduce energy bills.
To understand if you should install window graphics at your premises, get in touch with us and tell us about your business.