Are you wondering, “what can signage do for me and my business?” It’s a question thousands of business owners in Chicago have asked themselves. And they’ve all come to the same conclusion – signs can deliver incredible ROI.
From attracting people to your establishment to driving greater sales, signs have tremendous potential. In this blog, we’ll explore what is the purpose of signage, its benefits, and the types of signage you should get.
What Is the Purpose of Signage for Your Business?
The right signage strategy can give you a solid platform from which you can market your business. Whether yours is the main street store or a commercial office, indoor and outdoor signs can help you:
- Stand out from the competition.
- Identify your establishment.
- Excite potential customers.
- Build confidence in the minds of customers.
- Encourage people to shop with you.
- Satisfy legal requirements.
- Advertise the business.
- Improve visitor experience.
- Satisfy ADA requirements.
- And much more.
What Are Some Benefits of Signage?
In an increasingly digital world, physical signs have remained relevant. In fact, 68% of Americans still make a purchase based on the signs they see at a store; and 76% visit a business purely because of its (attractive) signs.
1. Cost-Effective Marketing
Signs are one of the most cost-effective forms of outdoor marketing, especially when compared to things like TV ads and radio spots. According to 3M, outdoor advertising offers about six times the value as compared to TV, magazine, and radio ads.
2. Round-the-Clock Advertising
TV and radio ads, internet ads, and print ads are effective only as long as you pump money into them. For most small and mid-sized businesses, that’s simply not an affordable long-term marketing strategy.
On the other hand, once you buy and install signs, they’ll advertise your business day in, day out – almost for free.
3. Proven Effectiveness
Who do you think are the biggest investors in signage in the US? It might actually surprise you – it’s Apple, McDonald’s, Coca-Cola, American Express, Netflix, and Verizon, to name a few.
That’s right, some of the largest, most well-known names in America advertise on physical signs. It’s because static signs have the potential to generate millions of impressions every single day – especially in a large city like Chicago.
What Types of Signage Should You Get?
There are dozens of indoor and outdoor signs to choose from. Make the most of the benefits of signage by choosing the right ones for your business:
Indoor Signs – Great for improving customer experience, providing information, improving accessibility, and encouraging impulse purchases.
Outdoor Signs – Are effective for brand building, advertising, promoting new products, sales, and inciting curiosity.
What Does Signage Include?
It’s a temptation for many to stuff signs with as much information as possible – but you have to stop yourself! Here’s what signage includes when it’s done right:
- A simple offer.
- Information on how to act on that offer.
In a practical sense, that can mean mentioning just one sale, rather than five different ones; promoting one product per sign rather than a catalog.
Find the Perfect Signs for Your Business
At Surely Signs, we help businesses understand what is the purpose of signage and enhance their branding. Talk to an experienced team today to discover the ideal signs for you and what your signage should include.