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Trade Show Displays: Uncovering The Bigger Picture

Trade Show Display for Business in  , IL

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The humble trade show display is one of the most popular products at a trade show. Every business will show up with retractable banners, tablecloths, or some sort of catchy signage ready to unfurl. However, not all trade show displays are built the same.

The materials, assembly and sign material itself will affect how easy the display is to put up, how durable it is and whether it performs the way you intended it to.

Trade show displays come in several configurations, some you may not even have heard of before: roll up retractable banners, straight tube displays, telescoping banners, and banner walls are but a few of the more popular eye-catching products.

In this article we are looking closely at what makes good trade show displays. Think cheap, second-rate banners will be enough? Guess again. Opting for the inexpensive building materials can ruin the look of the display.

What are some of the elements of a good trade show display?

Banner Stands

Banner stands come in many varieties, including Retractable, Telescopic, Spring Back, and Fabric. One of the more popular configurations is the retractable pull up banner. It comprises a base which houses the cassette into which the banner can be rolled, and a mounting mechanism for poles which hold the banner upright. These freestanding displays maximize the valuable square footage you have at a trade show booth. Expanded they take up minimal room; retracted they can be stored easily. Many small businesses use their stand-up banner stands outside of the trade show too. When not being used at a show, you can place it in your reception area or lobby as temporary advertising. At Signs Now, you will find trade show banners across several price points. Our economy retractable banners are extremely affordable, without compromising on aesthetics. When you get a banner designed from us, you will never have to worry about a banner that cannot stand upright.

Hanging Signs

Hanging Banners are offered in a wide selection of sizes, materials and styles, making it simple to find a solution that broadcasts your brand and messaging in any environment. They are available in a variety of indoor and outdoor materials, in a wide range of sizes and with your choice of finishing options, they easily create the perfect advertisement for retail, outdoor and indoor environments.

Hanging Structures elevate your brand and messaging, attract attention and draw the eye. Available in a wide selection of shapes and sizes, it is easy to find the perfect hanging sign for your trade show exhibit, commercial or retail space.

Table Covers

Table covers and runners are offered in a wide range of sizes and styles, making it easy to add a polished look to any tabletop. Quality custom imprinted table covers are offered in 6ft and 8ft sizes, as well as dye-sublimated printed table covers and table runners in a variety of styles, sizes and lengths. Table covers and runners offer the perfect opportunity for additional messaging and branding with limited space.

Custom, dye-sublimated graphics come in 11 fabric colors and 21 vinyl colors and allow brand & product promotion. Table covers can provide the perfect place to hand out literature, merchandise, product giveaways & more.


When presenting at trade shows, businesses often utilize a backwall to promote their product or brand identity. The backwall serves to frame in your space, shielding your potential customers from distractions behind you as well as providing stylish graphics about your business. Backwalls come in a variety of configurations with lightweight and ergonomically designed frames. Signs Now can provide you with backwalls in several styles and price points for any size space and need.

Trade show displays in Lake County

At Signs Now, we help many businesses in Lake County prepare for their trade shows. Our retractable banners are reliable and easy to handle. It’s why so many small business owners trust us for their trade show display options – our equipment lets them focus on promoting their business at the show.

Need a retractable trade show banner at the last minute? Give us a call and find out how soon we can have a display banner ready for you.

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