Making a great first impression can improve customer satisfaction, raise online ratings, and drive-up customer loyalty, says Entrepreneur. More than that, a positive first impression can generate even more business.
Outdoor business signs are one of your business’s first visual touchpoints, with the potential to make or break the relationship. Not all signs are alike–some exterior signs are more effective than others. In this article, we’ll tell you about the top 4 custom business signs that are unrivaled when it comes to making a strong impression on customers.
4 Outdoor Business Signs for Making a Powerful Impression:
These outdoor signs for business are some of the most effective in making a strong impression. That said, no two businesses are alike; depending on your location and industry, some will be more effective than others.
To find out which will be most effective for your business, speak to a signage expert.
- Channel Letter Signs:
Channel letters are some of the most eye-catching outdoor business signs you can get for your storefront. These large 3D letters are immensely customizable, allowing you to tailor them to your needs and decor. A large selection of lighting options means signs can be incredibly eye-catching.
Since they’re so customizable, channel letters are used by all types of businesses, including boutiques, commercial buildings, offices, condominiums, and even your next-door Starbucks.
2. Digital Signs:
Videos let you market on a personal level, allowing you to build confidence with customers. Instead of telling customers about your brand and business, videos allow you to show what your brand stands for.
That’s where these exterior signs come in: they can be used to display videos, animated images, and changeable messaging effortlessly. That said, digital signs are still the preserve of B2C (business to consumer) businesses, such as retail and, to some extent, the B2C services industry.
3. Storefront Window Graphics:
What a lot of business owners forget is that the first step in making a positive first impression is making an impression in the first place. Storefront graphics turn large store windows into advertising for your business and have the potential to drive customers through the front door (76% of shoppers say they’ve entered a store because they’ve noticed its signs).
You’ll find these outdoor signs for business at all types of establishments, from healthcare institutions to business plazas.
4. Storefront Awnings:
Let’s be honest – storefront awnings are becoming rarer every day, but don’t count them out just yet. If you’re looking to create an upscale atmosphere for an upmarket business, awnings are essential signage to have.
There’s a wide range of awnings to choose from – wall trim, full-length, and extendable – meaning you’re sure to find something that fits your decor and surroundings.
Finding the Right Outdoor Business Signs
Unless you want to experiment with all the different outdoor business signs we talked about (and spend thousands of dollars doing it), the best way to find the ideal custom business signs for your establishment is by getting in touch with us.
Signs Now brings nearly 40 years of experience helping businesses like yours make a positive first impression and win business. Book a free consultation today to discuss your needs with an experienced signage professional.