Starting a new business or looking to replace your existing signage? It’s essential to find a sign company that can deliver the quality and value you expect from your signs.
How do you do that? Should you just search for “best sign company near me” on Google and go with the first option? We’ll suggest not doing that. There are many sign companies in Chicago, and they aren’t all the same.
Choosing the right sign company near you can significantly impact the quality, design, cost, and durability of the finished product. That’s why you should look at these eight considerations to find the right signage partner for your business.
8 Things You Need to Look for in a Sign Maker Near You
Make sure you get maximum value for your signage budget by working with a company that builds quality signs at fair prices. Check out these considerations to make sure that the sign maker near you has the skills for the job.
1. Sign Company Near You With Experience
Ask how many years the company has been in business. Not every company will have decades of experience – and that’s okay. But it shouldn’t seem like you’re entrusting your signs to people who are learning how to build signs on the job.
2. Look for a Skilled Team and Responsive Customer Service
Any signage company is only as good as its staff. Talk to a signage team before you select them to get to know their employees who’ll be working on your signs. Ask questions. Do they take pride in their work? Are they committed to customer service?
3. Affiliations and Accreditations
There aren’t many accreditations for signage companies, but that doesn’t mean you shouldn’t look for the basics. Checking if the business is registered with the Better Business Bureau is a good place to start, as well as the local Chamber of Commerce (if there is one). Affiliations and industry relationships are also a sign of good standing.
4. Standard Templates and Personalized Signs
Any “outdoor sign company near me” can offer a small selection of signs they’ve sourced from the internet – and it’s all too easy for you to get stuck with cheap, generic signage. Only professional sign shops have the expertise and resources to personalize signs for your business.
5. Projects Completed Successfully
Don’t hesitate to ask the sign company to see a portfolio of projects that they’ve completed. It’ll tell you about the kind of signs the sign shop near you builds, and if they’re the right signage partner for you.
6. Don’t Be Shy About Your Budget
It’s best to be upfront about your budget. There are many signage options available at every budget, and you need to make sure that the company you’re working with can deliver the kind of signs you want. For instance, at Surely Signs, we work with all types of businesses in Chicago, building signs for every budget.
7. Not Just Attractive Signs, but Lead Generating Signs
What good is an eye-catching sign if it can’t generate business? There’s no harm in asking if the outdoor sign company near you tracks the performance of its signs or CSAT scores.
8. What Kind of Designs?
Dull signs will make your business fade into the background which you definitely don’t want! Check if the sign shop near you has a creative team to design your signs. They’ll also have a good idea about the types of signs that are popular in your industry.
Work With the Best Sign Company Near You in Chicago
There are a lot of questions you need to ask and it is a good thing that we offer a free consultation for new customers. No pushy sales pitches, we’ll just tell you what Surely Signs, the trusted sign company near you in Chicago, can do for you.