Custom directional signs are a simple yet effective way for businesses to differentiate themselves from their competition. They help lead great client experiences and establish brand identity. In this article we’ll tell you how you can get affordable custom directional signs for your business.
Custom directional signage must serve two purposes: guide people and showcase your brand.
What are custom directional signs?
Directional signs are a type of wayfinding sign. These can be simple pointing arrows, room signs, exit signs, and business directory signs too. Custom directional signs are customized to meet a business’s unique brand, requirements, and creative vision. This can mean unique color schemes, custom size and even using dynamic digital signs.
For instance, an event organizer may install thematic event directional signs (such as for a wedding or a professional soiree). Many start-ups in Lake County buy custom signs to not only make their client experience a lot more engaging but to create a unique identity.
Here are some types of directional signage:
Indoor signs – Show entrances and exits, washrooms, elevators, accessibility-friendly paths, room names and numbers.
Outdoor signs – Entrances and exits, maps, parking lots, traffic flow, business directories, information desks, digital maps, and computer terminals.
Benefits of directional signage
Directional signs help make a space more accessible to visitors. A directional arrow sign lets them find the way without having to stop and ask for directions; event directional signs lets people find banquet halls and conference rooms without fuss.
And that’s the most important thing, the primary focus of custom directional signs is to guide people effectively. Branding should enhance the sign and its utility, not detract from it.
Welcome and guide visitors in style – Make a great first impression with custom signage that exudes luxury and style.
Make premises more navigable – Help clients and customers navigate your office or event with consistent and well-planned signage.
Project a more cohesive brand experience – Increase your brand’s top-of-mind recall by presenting visitors a cohesive aesthetic.
How can you use direction signs?
Every business has a different directional sign need. A small office will require only basic signage, such as for washroom signs, emergency exits, sign to the CEO’s office and maybe a few to mark different departments.
An event organizer or someone in large premises will require more signs (to guide people and cars); it will also have to make sure its design and color choices fit the many different environments the signs will be posted in.
Businesses present custom directional signs in several different ways.
Information – Static or digital signs are used to display informative messages about the event/premises.
Printed signs – Printed on hard or flexible materials, these can be used in many different applications.
Digital signs – The most custom directional signs, these can be programmed to be dynamic, act as tickers and even display real-time information.
Call Surely Signs today and find out about our work with offices and event organizers for their directional signs. Our team works with clients to design signage themes and find the best signage for their layout.